Here's the funny thing, though — and why I wanted to share this example. That's how we establish ourselves as the most trusted voice in the digital sales and marketing space. Getting started with Facebook or Google Ads. — in a super relatable and human way. Reply. Pro: writing an intro blog post can be a quick and easy win to say you’ve officially started your blog, Con: in time, your intro post will be completely buried and really won’t get traffic or generate income. This is my preferred approach for a first blog post because it skips the fluff and gets right down to business. Liz Moorehead Want to learn more about digital sales and marketing? The server responded with {{status_text}} (code {{status_code}}). It's purely educational and not a thinly-veiled sales pitch. Depending on your industry, news reaction (or even newsjacking) blog articles could be a profitable addition to your content marketing and blogging strategy. How-to tutorials? A blog post highlighting an infographic you created and want others to share. Most Reliable/Least Serviced Appliance Brands for 2019 (Yale Appliance). You’ve done your keyword research and found that “french press cold brew” is a low-difficulty keyword with thousands of monthly searches. 1. Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization. This comparison article does a great job of opening up immediately on the pain point their target audience is experiencing — "If you need business insurance you’re probably confused about all the types of insurance you’re hearing about. When Nacho Analytics — an extremely powerful competitive analysis tool for digital marketers — abruptly shut down this past August, folks in our industry were left with a lot of questions. Sylvie has a great intro post that reviews her previous blog, Cotton Tales, and why she focused on travel content with her new blog. Often when something happens that's newsworthy in an industry, your audience isn't looking for basic news reporting. Infographics may not be as popular for blogging strategies as they once were, but they can still be a powerful traffic-driver for your content marketing. As anyone who owns a home knows, managing any sort of home project is always more complex than it seems — and kitchen appliances are no exemption. In this style of blog post, there is no such thing as sourcing the original creator too much; improper or unclear attribution can lead to lots of problems. Recommendation: start by writing real content, but tackle an easy topic or subject first, instead of attempting a massive blog post on your first try. Liz Moorehead Liz Moorehead Your Official Guide to the Best 8 Breakfast Tacos in Austin, Texas (Aquila). Project Manager vs. Construction Manager: What's the Difference? I like this "how to" blog post because it talks about a process that has apparently changed quite a bit in recent decades due to technological advances — specifically with automation. It may take some time to find your blogging style and voice, so don’t be afraid to make this first post “rough.”, You can always go back later and edit it once you’ve refined your blogging process, but the important thing is you get it done rather than waiting a long time to get it “perfect.”. Step 19. Every blog post has four key elements: 1. How the Tax Cuts and Jobs Act Affects Parking Deductions for Tenants and Landlords (Aquila). Aquila does a great job in this article of providing context to a new piece of legislation that went into effect, impacting their primary audience groups — tenants and landlords. have a beautiful life,” she writes. There is no simple answer to this question, but they do a beautiful job of showcasing how to talk about the pricing of a product with tons of variables. Infographic blog post examples. Why: a lot of first blog posts describe the genesis of their blog. If you’re going with an intro-style post, it’s good to include: As you’ll see from the blog post examples below, there’s not much else to it! Metal Roofing vs. Shingle Roofing: Which Should I Choose? How to Prepare Groundwater Monitoring Reports (EMS Environmental Inc.). Do you have any blog post examples that I can look at? Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+. My wife and I follow a lot of Jordan Page’s advice and content at Fun Cheap or Free. The answer: it doesn’t matter. But it's probably one of the most important decisions a company will make about their business website hosted on WordPress, and they usually don't even realize it. These days, “news” covers pretty much anything from entertainment, life, perspectives and more. Liz Moorehead Your readers are on YOUR WEBSITE and not your competitors' websites. on December 27th, 2020, By (pricing and budget). IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. Section 2 – Writing a Blog Post - Tips on how to focus on writing, productivity tips for bloggers. The 6 money-making topics you need to cover in your strategy, answer the most pressing questions and concerns our readers, 'The Big 5' blog topics guaranteed to drive traffic, leads, and sales, The only blogging tips guide you'll ever need, How to write a great problems-based blog article, Google shared the article on their social channels, six most important, revenue-generating content topics, how to build a content strategy the right way in the digital age. I know, I know. What You Need to Do After Publishing Your Blog Posts. But if you’re not used to doing topic research, finding your very first idea can be overwhelming. But if you just get right to the point and make your first blog post a recipe on something like chicken and rice casserole, that post can eventually get traffic for a long time, whether that’s from Google, Pinterest, etc. Jay Kang explains why this blog post title example worked so well: “Once we capture the user intent and understand the exact keywords, we used the proper action words like “how to”. Again, while this facilitates a different purchasing decision outside of the services we offer, it showcases our understanding of high-performance websites (for which we offer website strategy and web design services) and our expertise in technical SEO. Rather than sharing tips or methods for doing something, this type of blog post shares a list of real examples that all have something in common in order to prove a larger point. Chonce at My Debt Epiphany has a great intro post, going into her background and what her blog will cover. Blog articles that teach someone how to do something are invaluable, but they are often executed so poorly. Section 3 – Rewriting/Editing a Blog Post - Self-editing techniques, things to watch out for, common blogging mistakes. Bella & Bloom makes for a great blog example because of the way its design mirrors the content. What are the best (ha!) How to Plan Your Kitchen Appliance Project (Yale Appliance). You're biased toward yourself and your own interests. on December 20th, 2020. On-demand access is free for IMPACT+ Pro Members. Either as a blog post article or on a more clear-cut product pricing page. Where: you don’t necessarily have to give any specifics here, but if you’re looking to build a community on your blog, it’s nice to let people know where you are. (And to learn more about adding social buttons to your blog, check out this post.) Again, similar to writing blog post articles about problems, comparisons blog post articles help buyers feel as if they're making a more informed decision, so they can avoided that dreaded feeling of buyer's remorse later. There isn't a single dollar amount he can give — on top of the fact that there are a lot of factors that can influence cost. Podcast Statistics (2019) - [Infographic] (MusicOomph). On its face, this may not look like a "how to" blog post example, but it is. In fact, if you write any sort of checklist-based article, you need to treat it as such, because you're teaching someone "how to" do something, usually with a set of steps in a prescribed order. Section 4 – Optimizing a Blog Post - How to optimize a blog post … Master digital sales and marketing when you join IMPACT+ for FREE. But they do "own" the Austin, Texas, market for real estate (for commercial tenants and landlords), which means they need to demonstrate their knowledge of businesses in the area. (If that's not a ringing endorsement, I don't know what is.). Hannah at The Friendly Teacher does a great job with her first blog post. So, we wrote about it in this article, which is a world-class example of how you can write about your own problems in a way that's candid, informative, and still builds trust with the right-fit customers. Some people might just want to read the content but, more importantly, Google cannot read text on images. SAMCO is a B2B company that offers water solutions and technologies to a wide variety of industries including oil and gas, power companies, refineries, and so on. No, we don't sell WPEngine or GoDaddy website hosting for WordPress websites. Saving money and being frugal with your wages is extremely popular as people have less and less money these days after paying rent, mortgage, bills etc. When: if you plan on a blogging schedule, let know readers what it is. Examples of Frugal Blogs. and links from other websites. Liz Moorehead on January 24th, 2021, By Basically, they need you to do the heavy-lifting for them. Others tell the stories of customers, brand ambassadors, or employees to generate those emotional connections. There’s no “right way” to write your first blog post other than to get your thoughts down. It keeps things easy and less ... 2. Perfect Title: Writing Catchy Blog Post Titles Made Simple: 12 Steps. Talk to Us, © 2021 IMPACT, All Rights Reserved For better or worse, your first blog post doesn’t matter much. They even included a video! This may not be something you’re concerned about, but if you do have a schedule, telling your readers about it can help you stick to your plan. So, we wrote about it in this detailed comparison article. Aquila Commercial does not sell breakfast tacos in Austin, Texas. on January 10th, 2021, By Virtual Selling Summit 2021 is in the works. Until then, happy blogging! Every personal individual, family, or business has a unique set of needs and circumstances, which will dictate what the right choice is. that already has an idea of what your content, services or products are all about. Here are 15 blog post areas that need styling and 30 great examples for you to draw inspiration from. I also like that the intro posts includes internal links to other blog posts – if you’re going to create an intro post, it will be the most “aged” post on your site, so it’s a great idea to link this page to more content-heavy ones. The storytelling comes in during the posts themselves. Pro: writing “real” content will help you get to the good stuff faster – this is how you get traffic, readers, income and momentum. on January 27th, 2021, By Liz Moorehead The introduction:hooks the reader, draws them in, and sets up the post. The first post at Young House Love offers a quick glimpse into what’s to come from bloggers John and Sherry. But an about me page is a much more prominent place to do that instead of your first blog post. Final Thoughts. Sure, I stumble across the occasional article that says, "Oh, yeah, here are a few blog post ideas to consider, and don't forget your call-to-action!". The first is to use your first post as an introduction to your blog and what you’re setting out to do. There are two types of infographic articles: The History of Social Media [Infographic] (Social Media Today). I love this article from IMPACT Paid Media Specialist Dan Baum because Google Ads is a super tricky topic to tackle from a cost perspective. Directly in WordPress. My favorite part? There are two common approaches you can take with your first blog post. General Liability vs. Professional Liability Insurance: a Comparison. (IMPACT). on January 10th, 2021, By In fact, Marcus Sheridan (who wrote this article in 2012 and has kept it updated since then) noted that they had a prospect who chose them over a competitor because they were so honest and forthcoming about their competitors — and that sent a positive message to that particular buyer, and she gave River Pools her business instead. How much does business insurance cost? (River Pools & Spas). We don't sell website hosting, but it a topic very closely connected to services we do provide to clients. She also includes a few photos and a good idea of what readers can expect from her blog. Again, there’s no right way to write these first posts, but if it feels like you’re having a hard time getting your ideas down, it can help to create an outline first, or make a bullet list of things you want to cover. Some posts, like this one, start with stories in order to capture interest and reel users in, ensuring they keep reading. Cost to Hire a Project Manager for an Office Build-Out or Renovation, Fees & Rates (Aquila Commercial). “So here I am blogging about the process.”. Products and services aren't the only things that have problems you need to talk about — service providers and vendors (particularly in the B2B space) have problems you need to talk about, as well. The best way to see an example of our blog writing is to contact us and request a unique sample blog post … Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! Sometimes, you need to talk about who are the best people you need to hire to get a project done. Save my name, email, and website in this browser for the next time I comment. How much should I budget for digital sales and marketing? (Short version: The hosting you choose for your WordPress website will drastically impact how well your content shows up in search results.) The Quirky/Funny Opening Sentence or Paragraph. — by showcasing a broad range of world-class blog post examples across a variety of industries and subjects.  Related: How to write a great problems-based blog article. I love this example, because it's well-sourced, gets to the point of what people need to know, and then provides resources (theirs and others) to help readers take action if they're impacted by the breach. Moreover, not every single potential buyer is the best fit for what you're selling. Fortunately, your first post doesn’t have to be hard. She also announce a giveaway on the page, which is a nice way to kick things off. Best tools, best vendors or providers in a geographic area, best and so on. I also threw in a few pointers about what you need to have in place first before you even consider spending a dime on YouTube ads. In fact, they expect to be able to easily find content about pricing and cost expectations for something they're considering purchasing online without ever having to speak with a human being. You can address all these areas and more in your intro post without going overboard. Oh, you want more, do you? Our website is supported by our users. For example, we're a HubSpot partner agency, but that isn't always the right choice for a company in the market for support with their digital sales and marketing. In their eyes, who are you to call yourself the best at what you do, right? on December 21st, 2020, By Plus, I love how they included a video. “One of the 11 Marketing Books every CMO should read.” — Forbes. This example not only explains how to do set up your Google Analytics for your website, it also includes expert analysis on why this process is important, best practices for initial set up, and so on. It will immediately erode your credibility with your readers. Ashley at Domestic Imperfection gets right to the point: this blog is “about all things domestic.”. We look forward to joining you on your journey to becoming a hero for your own company. on February 21st, 2021, By Bella & Bloom. Sometimes it's not about comparing product or service A to product or service B. Will you post weekly recipes, or focus on social media and update your blog whenever you have time? I didn't just choose random examples of blog posts — I hand-picked the best and most educational examples of blog posts for you to learn from.). Liz Moorehead It also includes visuals to provide context and break up some fairly dense content, as well as different types of automation solutions someone could consider to create these reports. But you need blog … Whenever you're publishing an infographic you didn't create, you need to do a few things — include a keyword-optimized title that include "[Infographic]" in it, write an introduction that provides detailed context for what you're about to share (along with a link to the original source), the infographic itself, and then (again) proper attribution to the original source of the infographic. It’s not a long intro, but it does include an example project so readers can get an idea of what to expect from Ashley’s content. Infographics may not be as popular for blogging strategies as they once were, but they can still be a powerful traffic-driver for your content marketing. Ashley uses her first blog post to spell out her blog vision and purpose. on January 1st, 2021, By But today's modern digital consumers are no longer content with vague "request a quote" forms. Near the top of the blog's homepage, readers can side-scroll through "highlighted" posts. If you dig right into your content, how you write your posts depends a lot on your niche, style and topics. on December 20th, 2020, By For the blog post outline example we’re using about blogging for businesses, I might title the article something like: Blogging for Business: 5 Incredible Benefits of Business Blogging; How a Blog Can Drives More Sales to Your Business; 5 Proven Ways to Generate More Sales with a Blog … I don't blame you. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members. Free video sales and marketing strategy course. If you’re in the DIY or home improvement niche, it means doing a tutorial or how-to project as an example of what your blog will cover in time. How much do Google Ads cost? In the … What: describe what your blog will be – this is good practice as a blogger, but it also helps build expectations for anyone who sees your first post. Will virtual sales training with IMPACT help my team? By: Brett Helling | Updated: February 20, 2021. It includes video, the title immediately communicates to the reader, "This article will help you make an informed purchasing decision," and detailed comparisons between the two roofing options across a range of different measures. The best part? Berry Insurance is back again with another "by the book" (and I mean that in a good way) example of how to nail a comparison article. It can be hard to jump right into the meat of your blog content, but posting a 300-word intro to your blog is pretty easy. I wish more businesses empowered their content creators to sound like actual, breathing humans instead of Business Voice-Enabled Robots. I've mentioned this on multiple occasions, but one of my biggest gripes about the content marketing world is that we spend so much time talking about how important creating quality, revenue-generating content is to our strategies, but we rarely show what high-quality blog content looks like. One of their solutions is raw water treatment, so it only made sense that they wrote this article. FreelanceSwitch.com. They go out of their way to empower their audience with information, thus positioning themselves as the most trusted voice in their industry. Problems explicitly with a problems, service, or solution; Problems someone might experience through the course of their duties or in relation to whatever problems your products or services might solve. Google Analytics Checklist: Is Your Website Data 'Clean' & Accurate? Include embed code, so people can share your infographic easily — you can put attribution links in here automatically, so someone doesn't accidentally forget to link back to your original content. How Much Do YouTube Ads Cost in 2020? If you have questions, you can find me in the content managers board on IMPACT+. Most intro posts get buried and never seen, so I’m not a huge fan on this approach. The 31 Best Value Proposition Examples You Wish You Had (IMPACT). I came across Gimme Some Oven when researching mom blog name ideas. A busy city? Click Here. ), An Honest Review of HubSpot Video (IMPACT). WebDesignerWall.com. When friends or family ask me what their first blog post should be, I tell them to act like they’ve been there before: save the intro for your about me page and get right down to business. Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. Here are a few things to know about writing your first blog post, and why it’s not worth getting hung up on what goes out first. And this blog article is a continuation of how great they are at creating super valuable, actually educational content about cost for a service that is, quite frankly, kind of challenging to explain and understand without feeling like someone is trying to be wishy-washy. Are you in the hot and dry Southwest? on January 24th, 2021, By Heck, you might even write something that wins you an adoring fan or two. The second is to jump right into your content as if you’ve been doing it for years. Need an example … Where to Write Your Blog Posts. Great Title: Writing Blog Post Titles Made Simple. Even though the server responded OK, it is possible the submission was not processed. Please contact the developer of this form processor to improve this message. How: this is similar to your what, but how are you going to go about blogging? I also like that she includes contact information for readers who do come across the post. Below you'll find a few different types of comparisons blog post examples to show you how showcase a variety of comparisons in your blog content. A blog can bring in traffic to your restaurant’s website.. Traffic to blog posts can come from search engines (SEO), social media (Facebook, Pinterest, etc.) This particular guide is especially great for those who have been tasked to write an article on a topic they’re not familiar with. A good blog design tells a story— but is also be conventional and makes reading comfortable (don’t design something so unusual that it confuses readers!). For example, if you’re starting a food blog, and your first blog post is an “about me” style introduction to your blog and why you’re getting started, eventually that post will get buried underneath all the recipes you publish. Fubiz, an art and design blog, is an example of a really sleek design that also includes some cool personalization. Recommendation: I love the idea of introducing yourself, your blog and your intentions, but I think that serves a better purpose on your about me page, where people will visit over time. (Berry Insurance). In my role, the most common problems I see with "how to" blog posts are including too little detail (or too much), not providing visuals when they're needed or would be super helpful to the audience, and using too much industry jargon, rather than writing to the knowledge level of the audience. Examples of Our Blog Post Writing Services. Start with a real post, though, and it’s the first time you’ll begin to see what you do and don’t like about blogging, and you’ll start to notice things you want to do different in the future. Again, you probably don't want to shine a spotlight on your own problems, but it's important that you do. Liz Moorehead In-person passes on sale soon. Maybe it’s to get their creative ideas out into the world, or maybe it’s to help the blogger organize their own ideas and projects. Who: give a quick intro on who you are, your background, your interests and anyone else that might be relevant to your blog, like family. #1 PDF version of the post (it’s more than 8,000 words long), #2 Spreadsheet with the results of a full analysis, #3 Exit Intent popup с eBook 101 SEO Tips. 4. Whatever it is, readers often like to see the reasons behind bloggers bein’ bloggers. Here’s a quick and easy first post that goes over the basics, and tells readers that Jules is not paid by IKEA to do content. If you start with an intro post, it’s not that you’re losing much time or energy, but you’re also not working toward developing your blogging voice. Improve your own blog posts and reader engagement with these relatable blog post introduction examples that readers find irresistable. (Staying on top of what's happening in our industry is a big challenge for business leaders and marketers alike.). There is so much to love about this expertly crafted, product-based comparisons blog post example from Sheffield Metals. Mrs. Moore's Class. 5. She also adds it to the top navigation of her blog for good measure, so this intro post probably gets more traffic than your typical one. But if you dream bigger, if you want to know how to write a blog post … As IMPACT's editor-in-chief, this is one of the most common questions I address with internal and external contributors: "I know what I need to write about, but I don't know what the end product should look like. Our small but mighty digital "beat reporting" operation did a fantastic job here of providing detailed background and analysis on what happened (and why), as well as what lessons digital marketers need to take from the story. min read. This one’s short and sweet and explains that Citygirlmeetsfarmboy is all about “how the world is better when people do what they love.”. on January 27th, 2021, By Post Images. You know what your buyers want to avoid more than anything else in this entire world? That traffic can turn into online orders, phone orders and it can even get people interested in coming to your restaurant.. In fact, don't assume that someone is OK with you sharing their infographic. By In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members. Frugality blogs have really taken off in the past 3 years, mainly down to the state of the global economy. Creating a frugal / save money blog … Overall, the page is an intro, so it won’t get much traffic over time, but it does do a great job of introducing Hannah, her personality and what she hopes to accomplish with her blog. But only if you do it correctly. They feature local and nationalized editions. (Sheffield Metals). The following "how to" blog post examples are a must-see for any industry. Con: writing a full blog post can be difficult, especially if you’ve never done it before. If your blog is powered by WordPress, you can always write your blog articles there. Berry Insurance's pricing page alone is a shining beacon of an example for businesses who are concerned the pricing of their products/services is too complicated, too variable, or too impossible to pin down. Here are a few fantastic examples that show it's not only possible, but also profitable to create pricing and cost-based blog posts: How Much Do Fiberglass Pools Cost? It’s an American political news and opinion website and blog. March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass. Quite frankly, a lot of companies are failing to capitalize on industry news as a blogging opportunity. Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE, 27 best business blog post examples (updated for 2021). Please contact the developer of this form processor to improve this message. It matters less what you write about and more that you’re sitting down, writing and publishing a post. There’s no one way to go about this, but I have a few tricks up my sleeve that might help you spice up your About page. Should we hire an agency or in source our marketing? Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more. Example: “12 Things You Need to Do After You Publish a Blog Post” or “13 … Some bloggers like to publish posts on certain days of the week, or have specific types of content, like videos or Q & As, go out at certain times of the month. Visual example-based content is very powerful, as your readers can learn so much from them and get inspired.
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